Documento 50 - Hush Puppies Advertising and marketing conference : Djerba, Tunisia.

Zona do título e menção de responsabilidade

Título próprio

Hush Puppies Advertising and marketing conference : Djerba, Tunisia.

Designação geral do material

Título paralelo

Outra informação do título

Título(s) de declaração(ões) de responsabilidade

Notas ao título

Nível de descrição

Documento

Entidade detentora

Código de referência

SCA214-GA193-5-50

Zona de edição

Declaração de edição

Declaração de responsabilidade da edição

Zona de detalhes específicos de materiais

Declaração de escala (cartográfica)

Declaração de projeção (cartográfica)

Declaração de coordenadas (cartográfica)

Declaração de escala (arquitetural)

Autoridade emissora e denominação (filatélica)

Zona de datas de criação

Data(s)

Zona de descrição física

Descrição física

Zona dos editores das publicações

Título da editora

Títulos paralelos das publicações do editor

Outra informação do título das publicações do editor

Declaração de responsabilidade em relação à série editora

Numeração das publicações do editor

Nota sobre as publicações do editor

Zona da descrição do arquivo

Nome do produtor

História administrativa

Greb Industries Limited was a shoe and boot manufacturing company based in Kitchener, Ontario. Charles E. Greb, who had moved to Berlin (now Kitchener) from Zurich, Ontario, in 1909, became the secretary-treasurer of the Berlin Shoe Manufacturing Company when it was incorporated in 1910. His son Erwin Greb joined the company as book-keeper. In 1912, Charles and Erwin acquired the company, and in 1916 it received a new charter of incorporation under the name Greb Shoe Company Limited, with Charles as president and Erwin as secretary-treasurer. In 1918, Erwin bought the controlling interest in the company from his father, who remained involved with the business in an advisory capacity.

The Greb Shoe Company, which had plants on Queen Street and at the corner of Mansion and Chestnut Streets in Kitchener, was again reorganized and received a new charter in 1930. In 1938, it acquired Valentine and Martin Limited, a Waterloo manufacturer of work boots, shoes, and dress shoes, which continued to operate as a separate business until it was merged with the Greb Shoe Company in 1951. Operations by that time were consolidated at a plant on Breithaupt Street in Kitchener. When Erwin Greb died in 1954, his son Harry D. Greb took over as company president. Erwin’s other sons were also involved in the company as directors; Arthur was in senior management and Charles was a plant manager and eventually became executive vice-president (1969-1976).

In 1959, the company purchased the Canada West Shoe Manufacturing Company of Winnipeg, including its popular Kodiak brand boots. The expansion into Western Canada began a period of tremendous growth for the company. Manufacturing facilities were expanded, and the company made several other acquisitions, including Bauer Canadian Skate; Tebbutt Shoe and Leather Company of Trois-Rivieres, Quebec; and Collins Safety Shoes of Peterborough. A skate and boot plant was eventually opened in Bangor, Maine. The most significant factor in the company’s growth through the 1960s was the popularity of Hush Puppies brand of casual shoes, which Greb began manufacturing under license from Wolverine World Wide of Rockford, Michigan, in the early 1960s. The mascot for this line of footwear, a basset hound named Velvet, was a popular symbol for the brand. In 1966, Greb Industries Limited became a publicly-traded company, and by the early 1970s it had grown to become Canada’s largest footwear manufacturer, employing 1200 people in Kitchener and another 1100 in Winnipeg, Trois-Rivieres, and Bangor. In 1974, the company was purchased by Warrington Products Limited of Mississauga.

Greb Industries Limited continued to manufacture footwear under the new owners, with several changes in operations, including the closure of several plants and a move for the head office from its Ardelt Avenue location in Kitchener to Mississauga. In 1987, Warrington sold the Greb division, which consisted mainly of Hush Puppies and Kodiak shoes and boots, to Taurus Footwear of Montreal. Production of Hush Puppies ended in 1989 when the licence was surrendered to Wolverine. The Bauer skate division, operating as Canstar Sports, had been relocated to Cambridge and sold to Nike. The last Greb plant in Kitchener, a Kodiak boot plant on Hayward Avenue, closed in 1991. In 1992, the Royal Bank took control of Taurus Footwear and formed Greb International to market the Kodiak brand domestically and internationally. In 2000 this company became Kodiak Group Holdings Inc., and in 2005, it purchased Terra Footwear in Newfoundland and has factories in Markdale, Ontario; Harbour Grace, Newfoundland; and in Asia.

História custodial

Âmbito e conteúdo

File consists of a collection of ts. presentations given at the first world wide Hush Puppies advertising and marketing conference held in Djerba, Tunisia, in February 1968. Presentations are from the following countries: USA, Netherlands, South Africa, Canada, France, West Germany, England, El Salvador, Australia, Sweden, Japan, Austria, and Mexico. File also includes an unrelated press clipping about Velvet, the Hush Puppies basset hound mascot.

Zona das notas

Condição física

Originally spiral bound.

Fonte imediata de aquisição

Organização

Idioma do material

Script do material

Localização de originais

Disponibilidade de outros formatos

Originally in Series 10, as endnote 33 (File 117). A photocopy remains in that file.

Restrições de acesso

Termos de uso que regem, reprodução e publicação

Instrumentos de descrição

Materiais associados

Materiais relacionados

Ingressos adicionais

Identificador(es) alternativo(s)

Zona do número normalizado

Número normalizado

Pontos de acesso

Pontos de acesso - Assuntos

Pontos de acesso - Locais

Pontos de acesso - Nomes

Pontos de acesso de género

Zona do controlo

Descrição do identificador do registro

Identificador da instituição

Regras ou convenções

Estatuto

Nível de detalhe

Datas de criação, revisão ou eliminação

Idioma da descrição

Sistema de escrita da descrição

Fontes

Zona da incorporação

Assuntos relacionados

Pessoas e organizações relacionadas

Locais relacionados

Géneros relacionados